VP, Growth Marketing

Job Overview

The Team + The Role Pendo’s Growth Marketing team owns the engine that creates predictable, efficient demand across paid, organic, lifecycle, and product-led channels.

The team connects marketing strategy, analytics, experimentation, and cross-functional execution to generate qualified pipeline and improve the buyer and user journey.

Job Description

Remote in the United States What this looks like day-to-day Demand generation and pipeline: Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns.

Cross-functional partnership: Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation.

Bring a clear growth point of view to executive and operator-level decisions.

Partner with the CMO, VP of Product Marketing, and design team on UX/UI elements and product page content.

Key Responsibilities

• As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation.
• You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team.
• Build programs that generate qualified pipeline and improve the efficiency and predictability of growth.
• Marketing website performance: Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience.
• Marketing analytics and attribution: Build and maintain clear attribution models, dashboards, and reporting that give leadership accurate visibility into what drives pipeline and revenue.
• Team leadership: Build, lead, and develop a high-performing growth organization across demand generation, performance marketing, SEO/GEO, website, analytics, and product/lifecycle growth.
• You're a builder, not a maintainer.
• Must-haves 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions.

Required Skills and Qualifications

• Marketing website performance: Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience.
• Who You Are Beyond the qualifications, we hire through a specific lens.
• Must-haves 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions.
• Direct experience managing marketing analytics, attribution, and website performance or conversion optimization.
• Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions.
• Excellent communication skills, with the ability to set clear priorities for executives and operators.
• Nice-to-haves Experience in product analytics, digital adoption, or developer/product tools companies.
• Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools.

Benefits and Perks

• Compensation: The expected salary range for this role to be performed in the United States is $305,000 - $330,000 Benefits: United States: Highly competitive, employer-heavy coverage including $0 premium options, strong 401(k) match, equity, and flexible time off.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Pendo is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.