Senior Webflow Designer

Job Overview

com About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings. We're expanding beyond lawn care to become the one-stop shop for all home services.

About Growth at LawnStarter Our Growth team drives customer acquisition and conversion across four brands - LawnStarter, Lawn Love, Home Gnome, and ProBase.

Job Description

The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them. Today, making changes to our marketing sites requires engineering support.

That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table. We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows.

Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion - without needing an engineer every time something needs to move. You'll start with Home Gnome, building it right from the ground up in Webflow.

From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow design system. This is a chance to define how all four brands show up on the web.

The work runs as a constant collaboration, with the design loop iterating on every test result: You (Senior Webflow Designer) - design the foundation: page templates, page architecture, the component library and design system, interactions and animations, and the UX/UI standards (usability, accessibility, conversion best practices) every page is held to.

Key Responsibilities

• .com About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings.
• Today, making changes to our marketing sites requires engineering support.
• The Role You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content.
• You'll start with Home Gnome, building it right from the ground up in Webflow.
• The three Growth team roles you'll work with most closely The Designer, Technical Growth Manager, and CRO Specialist are three peers on the Growth team - one tight unit, not three separate orgs.
• The system you build needs to be robust and flexible enough that the Technical Growth Manager and CRO Specialist can spin up new pages from it without coming back to design every time.
• Technical Growth Manager - takes your templates, page architecture, and components and makes them production-ready: CMS architecture, programmatic page infrastructure, production page builds, structured data, analytics implementation, and the same-day test rollout SLA.
• What makes this role different: You design AND build in Webflow : This isn't a Figma-to-handoff role.

Required Skills and Qualifications

• The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them.
• Multi-brand site ownership : You design the marketing site experience across four brands - each with its own identity, sharing a foundation you build and maintain.
• This is unlikely to be a good fit if visual design or brand discipline is secondary to your other skills, or if you rely heavily on templates without elevating them.

Benefits and Perks

• Benefits Base salary : $110K - $140K.
• 401k Healthcare : Medical, dental, and vision Fully remote Unlimited PTO : We focus on results.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

LawnStarter is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.