Senior Product Manager, Pricing

Job Overview

com About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings.

We're expanding beyond lawn care to become the one-stop shop for all home services - operating across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform. About Pricing at LawnStarter Upfront pricing is our competitive moat.

Job Description

Most home service marketplaces make you find a Pro and wait for a custom quote. LawnStarter gives customers a price immediately and assigns a Pro.

That's a huge differentiator - but it means we have to get pricing right at scale for services where the industry norm is custom quotes for everything. That tension - seamless upfront pricing vs.

inherently custom work - is what makes this domain both critical and uniquely challenging. Today, pricing is split across three fragmented systems with no dedicated owner.

Requirements The Role You'll own the full pricing and monetization domain - from the infrastructure that powers every price we show to the strategy that determines what we charge, how we bundle, and where we expand. This is a transformation role.

We're migrating from three disconnected pricing paradigms to a unified dynamic pricing system. The roadmap has 11 priorities, a dedicated engineering team, and no full-time product owner.

What makes this role different: You own the entire pricing domain : Not a slice of pricing alongside other PM work. Pricing infrastructure, dynamic pricing strategy, new revenue models, service availability - all yours.

Key Responsibilities

• .com About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings.
• You don't build models - but you speak the language fluently.
• You need to be the PM who gets energized by building the foundation, not frustrated by it.
• You'll partner with the data team to build pricing intelligence into mowing without destabilizing the core business.
• What Success Looks Like (Year 1) Pricing API/service shipped and live - Replaces at least one legacy paradigm with a clear path to consolidating the others Mowing on dynamic pricing - Core service running on the new system with measurable margin or conversion impact Experimentation framework operational - Team can A/B test pricing changes and measure impact within days, not months Bundle/add-on architecture defined - System design complete and engineering building, even if not yet live Who You Are AI-native.
• You can design a pricing architecture that handles 24 services across 3 brands with different economics - and explain it to an engineer in a way they can build.
• A patient builder.
• You're energized by building the foundation, not frustrated that the payoff isn't immediate.

Required Skills and Qualifications

• This is unlikely to be a good fit if your pricing experience is limited to spreadsheets or optimizing a single product's price point.
• The pricing API and data product must be built before dynamic pricing gains materialize.

Benefits and Perks

• Benefits Compensation & Benefits Base salary : $140,000 - $185,000 Equity : Pricing decisions directly impact revenue, margin, and conversion at scale.
• Flexible PTO : We focus on results.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

LawnStarter is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.