Senior Off-Page SEO & Link Building Specialist

Job Overview

pet OnePet is a portfolio of digitally native pet brands, including Total Vet, CertaPet, and Honest Paws. We help pet owners discover, decide, and purchase trustworthy products and services for their pets.

We're looking for a highly resourceful Off-Page SEO & Link Building Specialist to own link acquisition and off-site authority building across 3-4 primary domains. This is a hands-on, high-autonomy role.

Job Description

We're looking for someone who can identify opportunities, decide how to attack them, and execute - not someone who needs a large team, detailed SOPs, or constant direction. Buying links can be a tactic. It cannot be your entire strategy.

Creative link acquisition: Develop campaigns and angles that give publishers a real reason to link - original data, statistics, surveys, resources, visual assets, tools, awards, rankings, expert contributions, or ideas we haven't thought of yet.

Digital PR & media outreach: Find newsworthy angles, identify journalists and publishers, pitch stories and expertise, and turn those relationships into coverage, links, and brand mentions.

Paid placements: Identify worthwhile opportunities, evaluate quality and risk, negotiate pricing and terms, and determine whether the expected value justifies the cost.

Experimentation: Continuously test new approaches while maintaining reliable campaigns that produce consistent results. Not every experiment needs to work. The overall program does.

Key Responsibilities

• We're looking for a highly resourceful Off-Page SEO & Link Building Specialist to own link acquisition and off-site authority building across 3-4 primary domains.
• What You'll Do Your job is straightforward: build a stronger, more diverse, and more valuable backlink and off-site brand profile that contributes to higher rankings and more organic traffic.
• Traditional link building: Execute competitive link-gap analysis, reclamation, broken-link opportunities, unlinked mentions, resource outreach, guest contributions, partnerships, directories, and other proven tactics.
• We expect you to understand the backlink profiles of the sites you're responsible for, identify the biggest opportunities, communicate what you're pursuing, and then execute.
• Build relationships.
• You will not be micromanaged.
• Develop and execute creative link-building campaigns from idea through acquisition.
• We don't care whether you learned link building at an agency, in-house, independently, or somewhere else.

Required Skills and Qualifications

• GEO & brand visibility: Pursue relevant brand mentions, citations, and off-site signals that can improve visibility across ChatGPT, Google AI experiences, Perplexity, and other answer engines - not just traditional search.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

OnePet is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.