Senior Lifecycle Marketing Manager

Job Overview

About the role We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team.

This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions - where lifecycle marketing isn't a support act, it's core to how we grow.

Job Description

This role owns key lifecycle journeys from creative brief to measuring business performance to drive company metrics. Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive.

If you’re scrappy, creative, dedicated, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

The base salary offered for this role and level of experience will begin at $150,000. 00 and up to $208,000. 00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits.

Own and drive business metrics, with a focus on increasing lifecycle's measurable contribution to member growth, retention, and revenue.

Key Responsibilities

• About the role We're hiring a Lifecycle Marketing Manager for an exciting opportunity on our Growth Lifecycle Marketing team.
• This is a high-impact, high-visibility role sitting at the center of one of Chime's most important functions - where lifecycle marketing isn't a support act, it's core to how we grow.
• You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience.
• This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.
• Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact Work with analytics to measure and socialize findings and develop next steps toward bigger wins Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives To thrive in this role, you have 8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy - not just execution - across multi-channel programs (email, push, SMS, in-app).
• We're a team of problem solvers, dreamers, and builders with one shared obsession: our members.
• Their grit and determination inspire us to work harder every day to deliver the very best experience possible.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute Competitive salary based on experience ✨ 401k match plus great medical, dental, vision, life, and disability benefits Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off 1% of your time off to support local community organizations of your choice Annual wellness stipend to use towards eligible wellness related expenses Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.

Required Skills and Qualifications

• You will play a critical role in the planning, development, execution and measurement of growth marketing initiatives focused on the member lifecycle experience.
• Sound experimentation, a keen eye for detail, and a customer-centric approach must be core to the initiatives you’ll drive.
• This role requires a high degree of collaboration across Product, Engineering, Analytics, Design, and CRM to plan and complete shared goals, delivering seamless experiences across the app, website, and all lifecycle channels.
• The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00.
• The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
• In this role, you can expect to Own, optimize, and expand lifecycle journeys across Growth's highest-priority programs - using data, experimentation, and AI to design smarter member experiences from enrollment through long-term engagement.
• Leverage new personalization capabilities in Braze or through third-party solutions (AI experience preferred) with large upside potential for marketing Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns for performance and impact Work with analytics to measure and socialize findings and develop next steps toward bigger wins Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives To thrive in this role, you have 8+ years of lifecycle marketing experience, with a demonstrated track record of owning strategy - not just execution - across multi-channel programs (email, push, SMS, in-app).
• Strong self-starter with ability to set goals, handle rapidly shifting priorities and timelines, and think critically to develop creative solutions with limited resources Experience driving large impact through scaled/automated personalization capabilities Comfort operating in complex XFN environments - you've worked shoulder-to-shoulder with Product and Engineering and know how to drive alignment without formal authority.

Benefits and Perks

• Full-time employees are also eligible for a bonus, competitive equity package, and benefits.
• In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute Competitive salary based on experience ✨ 401k match plus great medical, dental, vision, life, and disability benefits Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off 1% of your time off to support local community organizations of your choice Annual wellness stipend to use towards eligible wellness related expenses Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com .

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Chime is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.