Influencer Strategist (Contract)

Job Overview

Employee Applicant Privacy Notice Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront.

Job Description

We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role SoFi is hiring an Influencer Strategist to help run influencer marketing across our brand and product initiatives.

SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests.

Since our founding, we’ve expanded our personal finance offering to become the all-in-one finance app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead.

To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.

Key Responsibilities

• You'll execute campaigns end to end: sourcing talent, building briefs, moving contracts through legal and compliance, and reporting on what worked.
• You will partner closely with our in-house creative studio, product marketing, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite.
• What you'll do Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach Develop influencer briefing materials that lead to compelling, ownable content Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns Partner with media and performance teams to develop influencer assets for paid social channels Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience Coordinate travel logistics and booking for influencers/talent as needed What you'll need Undergrad degree 3+ years of experience in marketing, preferably in social media and influencer marketing Understanding of social channels (existing and emerging), influencer/creator marketplace Experience managing and contracting influencer talent Uses AI to move faster across ideation, content, audience insights, and testing.

Required Skills and Qualifications

• What you'll do Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach Develop influencer briefing materials that lead to compelling, ownable content Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns Partner with media and performance teams to develop influencer assets for paid social channels Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience Coordinate travel logistics and booking for influencers/talent as needed What you'll need Undergrad degree 3+ years of experience in marketing, preferably in social media and influencer marketing Understanding of social channels (existing and emerging), influencer/creator marketplace Experience managing and contracting influencer talent Uses AI to move faster across ideation, content, audience insights, and testing.
• Experience with affiliate marketing and Impact affiliate platform is a plus Strategic thinker who thrives in a fast-paced environment Strong writing and communication skills Strong analytical skills Strong EQ and ability to assess nuance in conversations and react accordingly Compensation and Benefits The base pay range for this role is listed below.
• Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

Benefits and Perks

• Experience with affiliate marketing and Impact affiliate platform is a plus Strategic thinker who thrives in a fast-paced environment Strong writing and communication skills Strong analytical skills Strong EQ and ability to assess nuance in conversations and react accordingly Compensation and Benefits The base pay range for this role is listed below.
• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
• Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

SoFi is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.