Head of Acquisition Marketing

Job Overview

ABOUT HAPPY MONEY Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions.

Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence.

Job Description

Together with its lending partners, Happy Money has originated more than $6. 5 billion in loans to help nearly 350,000 people take greater control of their financial futures. Learn more at happymoney. com. View our Employee Privacy Policy here.

Happy Money is a 100% fully distributed company. Remote work doesn’t mean less work, we work full-time jobs and show up to them fully every day. To learn more about our values and the way we work, review our Happy Money Way Overview!

ABOUT THE ROLE Happy Money seeks a strategic Head of Acquisition Marketing to own and scale our customer acquisition capabilities, with a primary focus on driving profitable loan originations.

The role owns both performance marketing and brand, with near-term focus and resource intensity weighted toward customer acquisition. Brand evolution will be sequenced as loan growth scales and investment capacity expands.

Key Responsibilities

• Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence.
• Happy Money’s end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management.
• This is a builder's role for a data-driven leader who can set strategy and has a proven track record building a coordinated, multi-channel acquisition engine and scaling it efficiently.
• You will strike the balance between aggressive growth and disciplined spend to deliver optimized customer acquisition costs, and you'll anticipate where the market, competition, and channels are heading and position Happy Money ahead of them.
• You will lead a high-impact team responsible for executing and optimizing multi-channel campaigns (direct mail, digital, lead generation, and affiliate partnerships) using data, experimentation, and rigorous analysis to drive growth while achieving profitability targets.
• This role partners closely with the Head of Lifecycle Marketing, who owns the existing-borrower and lead-management side of the business.
• The partnership between Acquisition and Lifecycle is at the core of Happy Money's marketing function: together these roles drive substantial demand for Happy Money's products while maximizing the lifetime value of our customers and the monetization of acquired leads.
• At Happy Money we expect leaders to be a player-coach.

Required Skills and Qualifications

• Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence.
• ABOUT YOU 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets, plus 5+ years leading marketing teams.
• Consumer Lending or complementary experience, including a track record of scaling credit or lending products and managing acquisition funnels.
• Deep understanding of how a lending business makes money and what drives performance, with the ability to make high-quality decisions from a mix of analysis, experience, and judgment.
• Experience leading acquisition through a martech platform transition (CDP, lead routing, attribution).

Benefits and Perks

• BENEFITS & PERKS Generous medical, dental, and vision insurance options Eligible for annual bonus & long-term incentives 401k Plan with a matching contribution Generous PTO including sick leave, vacation, volunteer, and more 12 Weeks Paid Parental Leave Company-paid short & long term disability and life insurance Monthly tech stipend to help cover expenses for remote work Happy Money is a 100% fully distributed workforce Base Salary Range $165,000-$220,000 USD

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Happy Money is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.