Growth Marketing Lead

Job Overview

Overview CoinTracker is on a mission to unlock everyone's financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple.

Today, we're going further with Nino , our AI-powered financial planning product that puts expert-level guidance within reach of everyone, not just the wealthy. We're a fully distributed team. Learn more about our mission, culture, and hiring process.

Job Description

You'll run paid acquisition, attribution, SEO oversight, and direct-response creative as a hands-on operator, with AI and a small set of agency and contractor partners alongside you. This isn't a role where AI makes you faster.

It's a role where you build AI-native systems that do the work and get sharper over time. You think in systems and loops, not tasks and tickets.

You design processes where outputs become inputs, workflows trigger other workflows, and the whole stack compounds without someone pressing "run. " Your one-year outcomes Paid acquisition is efficient and scalable.

CAC and ROAS hit targets across Google, Meta, Reddit, Influencer, and CTV, and the channel mix reflects what actually drives incremental growth.

Several growth workflows run as AI-native systems with light human oversight, covering creative variation, lifecycle triggers, LP generation, paid orchestration, attribution, or similar.

The output per cycle is higher than what a person could produce manually. The attribution framework is owned end-to-end. Spend, channels, and incrementality tie back to business outcomes the company trusts. Organic is a compounding acquisition channel.

Key Responsibilities

• Overview CoinTracker is on a mission to unlock everyone's financial potential so they can build the life they want.
• We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple.
• Some things we’re proud of ️ Building foundational tools in the cryptocurrency space Over 1M tax forms generated $250B+ in cryptocurrency is tracked on CoinTracker (over 5% of the entire crypto market) Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap ️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x] $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan , Claire Hughes Johnson , Gokul Rajaram , Serena Williams , Zach Perret Awesome benefits Your mission As Growth Marketing Lead, you'll own how those users find us.
• It's a role where you build AI-native systems that do the work and get sharper over time.
• What you will do Own paid acquisition end-to-end.
• The workflows you build run with light oversight and get sharper with each cycle, whether the bet is creative production, lifecycle automation, attribution, or something else.
• Exceptional Collaboration: Build high-trust partnerships that make team members want you on hard projects.
• You'd rather build a workflow that runs itself than execute the same campaign twice.

Required Skills and Qualifications

• Required: Bring 5+ years in performance marketing, growth, or marketing engineering at a consumer SaaS, fintech, marketplace, or DTC company.
• Experience at an AI-native consumer or PLG company (Mercury, Linear, Vercel, Anthropic, Ramp, Lovable, Notion, Cursor, Replit, or similar).
• Solo or founder experience where you owned the entire growth function.
• The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience.

Benefits and Perks

• We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple.
• Some things we’re proud of ️ Building foundational tools in the cryptocurrency space Over 1M tax forms generated $250B+ in cryptocurrency is tracked on CoinTracker (over 5% of the entire crypto market) Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap ️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x] $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan , Claire Hughes Johnson , Gokul Rajaram , Serena Williams , Zach Perret Awesome benefits Your mission As Growth Marketing Lead, you'll own how those users find us.
• CoinTracker ranks for top crypto tax and portfolio queries on Google and shows up as the answer on AI-powered search surfaces.
• Bonus: Crypto fluency .
• You don't need to live on Crypto Twitter.
• This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

CoinTracker is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.