Engagement Marketing Lead

Job Overview

com Become a part of our caring community The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement.

The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.

Job Description

Finds the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana.

Advises executives to develop functional strategies (often segment specific) on matters of significance.

Key Responsibilities

• .com Become a part of our caring community The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement.
• The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.
• The Engagement Marketing Lead plans and recommends engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns.
• Provides thought and change partners to lead line of business and cohort transformations, and engagement improvement that puts the needs of the member at the center of all business functions, coordinated and pervasive throughout the enterprise.
• Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.
• Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States-seniors, people with disabilities, and lower-income Americans.
• Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions.
• To help deliver on this mission, we are seeking a Lead, Engagement Marketing to develop compelling GTM strategies that engage members with their health plan and clinical solutions for their medical conditions.

Required Skills and Qualifications

• Use your skills to make an impact Join a world-class marketing organization creating the best possible engagement experience for millions of members.
• Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
• Minimum of 8 years of experience in marketing lifecycle or customer engagement.
• Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance.
• Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery Demonstrated ability to drive cross-functional initiatives from stratgeic planning through execution and measurement Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve Preferred Qualifications Experience in healthcare, insurance, senior services, or other regulated industries.
• Demonstrated Stars and Clinical programs knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance Familiarity with agile marketing methodologies and cross-functional team collaboration.
• Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
• Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.

Benefits and Perks

• Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery Demonstrated ability to drive cross-functional initiatives from stratgeic planning through execution and measurement Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve Preferred Qualifications Experience in healthcare, insurance, senior services, or other regulated industries.
• $126,300 - $173,700 per year This job is eligible for a bonus incentive plan.
• of Benefits Humana, Inc.
• and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being.
• Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work.
• Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Humana is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.