Director of Product and Data Innovation

Job Overview

About the Job Palette is a fast-growing startup at the center of the creator economy. Our team of 60+ is working towards defining the standard for talent management and marketing in an era of new media dominated by digital-first entertainers.

Our management infrastructure mirrors the depth of attention given to the world’s biggest cultural and entertainment icons, and previously reserved for artists in traditional arenas of entertainment.

Job Description

Today, we serve as the nerve center for a roster of 200+ creators and influencers with a combined following of 500M+ serving over 4. 7B impressions monthly on platforms like TikTok, Instagram, YouTube and Snapchat.

Our creators have starred in Super Bowl commercials, launched national brands, and have been featured in nearly every major publication.

Our marketing agency executes strategy for some of the most influential brands and organizations in the world, including: The White House, Amazon and simplehuman.

42% of Americans under the age of 40 are no longer accessible through traditional marketing channels like television – we enable organizations to speak to those audiences.

Our marketing team has been recognized with 5 Shorty Impact Awards, and has advised three US Presidents on the future of the internet.

The Role Palette Media is seeking a Director of Product & Data Innovation to shape the future of how brands and creators connect through data, technology, and insights.

Key Responsibilities

• Our team of 60+ is working towards defining the standard for talent management and marketing in an era of new media dominated by digital-first entertainers.
• Our management infrastructure mirrors the depth of attention given to the world’s biggest cultural and entertainment icons, and previously reserved for artists in traditional arenas of entertainment.
• You’ll lead the evolution of our analytics infrastructure, from survey design and campaign measurement to productizing insights that fuel client strategies.
• Responsibilities Develop and distill the company POV into data-backed industry white papers.
• Lead the design, development, and launch of proprietary technology products to support creator marketing brand activations Translate client needs and creator trends into innovative tools and data strategies that keep the agency at the forefront of the creator economy.
• Collaborate with leadership and client-facing teams to ensure adoption and success of tools, insights, and data-driven storytelling.
• Proven experience building and scaling data-driven products within marketing, media or tech industries.
• Leadership experience overseeing product, engineering, and analytics/data science functions.

Required Skills and Qualifications

• Qualifications 8+ years professional work experience, including at least 4 years of experience at a consultancy or agency-environment.
• Proven experience building and scaling data-driven products within marketing, media or tech industries.
• Prior experience with polling, surveys, research methodology.
• Deep understanding of campaign measurement, and digital marketing trends (creator/influencer or social media marketing experience a plus).
• Strong technical background, including experience with data platforms, automation, and analytics systems.
• Leadership experience overseeing product, engineering, and analytics/data science functions.
• Excellent analytical skills.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Palette Media is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.