CRM Campaign Manager

Job Overview

com Join a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents.

Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people.

Job Description

Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for eleven consecutive years.

We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

For more information, please visit www. careers. firstam. com. What We Do We are seeking a CRM Campaign Manager to create, maintain, and optimize lifecycle marketing campaigns that support our outside sales team.

This person will partner closely with Sales, Marketing, Operations, and Analytics teams to ensure campaigns are timely, relevant, measurable, and aligned with business goals.

Key Responsibilities

• They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential.
• What We Do We are seeking a CRM Campaign Manager to create, maintain, and optimize lifecycle marketing campaigns that support our outside sales team.
• This role will focus on driving engagement with real estate professionals, including Realtors, brokerage leaders, and related partners, through targeted CRM campaigns built in Microsoft Dynamics.
• The ideal candidate understands how to use CRM-driven marketing to support field sales, nurture relationships, generate leads, accelerate follow-up, and improve customer engagement throughout the sales lifecycle.
• HOW YOU'LL CONTRIBUTE Develop and manage lifecycle campaigns within Microsoft Dynamics to support the outside sales team’s efforts with Realtors, brokerages, and real estate partners.
• Build segmented campaigns based on audience type, geography, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other relevant criteria.
• Create automated nurture journeys that support lead generation, sales follow-up, onboarding, engagement, retention, and reactivation.
• Partner with outside sales leadership and sales representatives to understand field needs, customer pain points, and market opportunities.

Required Skills and Qualifications

• WHAT YOU'LL BRING 5+ years of experience in CRM marketing, lifecycle marketing, marketing automation, sales enablement, or campaign management.
• Experience building and managing campaigns in Microsoft Dynamics, Dynamics 365 Customer Insights, or a similar CRM/marketing automation platform.
• Previous experience supporting a sales organization, preferably an outside sales, field sales, channel sales, or B2B sales team.
• Strong analytical skills with the ability to interpret campaign data and recommend improvements.
• Excellent project management skills, including the ability to manage multiple campaigns, timelines, and stakeholders.
• NICE TO HAVE Previous experience working in real estate, home warranty, insurance, mortgage, title, escrow, home services, or related industries.
• Experience marketing to Realtors, brokerage leaders, real estate teams, or other real estate professionals.
• Experience with CRM data hygiene, sales activity tracking, campaign attribution, and dashboard reporting.

Benefits and Perks

• NICE TO HAVE Previous experience working in real estate, home warranty, insurance, mortgage, title, escrow, home services, or related industries.
• Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

First American is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.