Business Intelligence Lead, Performance Marketing

Job Overview

WHO ARE WE? Launch Potato is the discovery and conversion company. We reach tens of millions of people every month through our brands, including FinanceBuzz , All About Cookies , and OnlyInYourState .

We turn that attention into real outcomes for our partners, some of the world's leading companies.

Job Description

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries. WHY JOIN US? You own outcomes here, not tasks. We measure work by impact, not activity.

The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly MUST HAVE: Expert SQL & Comfortable with Unstructured Complex Data : Extracts accurate insights from raw, unstructured data without relying on clean models Reporting Ownership & Data Literacy : Builds, standardizes, drives adoption, and leaves teams more data-literate Performance Marketing Optimization : Connects data directly to levers that move the business, i.

e.

The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.

Key Responsibilities

• We turn that attention into real outcomes for our partners, some of the world's leading companies.
• Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
• BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly MUST HAVE: Expert SQL & Comfortable with Unstructured Complex Data : Extracts accurate insights from raw, unstructured data without relying on clean models Reporting Ownership & Data Literacy : Builds, standardizes, drives adoption, and leaves teams more data-literate Performance Marketing Optimization : Connects data directly to levers that move the business, i.e.
• campaign performance, conversion rates, or revenue per session Advanced LookML Development (or equivalent in Power BI / Tableau) : Architects complex models with full understanding of downstream impacts Curiosity & Business Depth : Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• YOUR ROLE Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals with a clear growth path into becoming a proactive analytical partner who helps the team see around corners.
• You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing.
• This is NOT a role for someone who wants to build dashboards and hand them off, it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.
• Working relationships with Yield, Paid Media, and Account Management are established.

Required Skills and Qualifications

• BASE SALARY: $120,000 to $150,000 per year, paid semi-monthly MUST HAVE: Expert SQL & Comfortable with Unstructured Complex Data : Extracts accurate insights from raw, unstructured data without relying on clean models Reporting Ownership & Data Literacy : Builds, standardizes, drives adoption, and leaves teams more data-literate Performance Marketing Optimization : Connects data directly to levers that move the business, i.e.
• campaign performance, conversion rates, or revenue per session Advanced LookML Development (or equivalent in Power BI / Tableau) : Architects complex models with full understanding of downstream impacts Curiosity & Business Depth : Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder EXPERIENCE: Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.

Benefits and Perks

• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.
• We value diversity, equity, and inclusion.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Launch Potato is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.