Associate Manager, Influencer Marketing

Job Overview

We're transforming the grocery industry At Instacart , we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together.

Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.

Job Description

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work.

Learn more about our flexible approach to where we work.

This role will help us remain relevant in the moments that matter, create a consistent pipeline of engaging social content, and unlock creator opportunities across Brand Marketing, Organic Social, Product Marketing, and our broader commercial ecosystem.

Key Responsibilities

• Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
• We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
• Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward.
• Our employees have the flexibility to choose where they do their best work-whether it’s from home, an office, or your favorite coffee shop-while staying connected and building community through regular in-person events.
• Why this role is on the menu We’re hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creators who can bring Instacart’s brand to life through ongoing, creator-led storytelling.
• By building lasting relationships, repeatable processes, and a more effective approach to creator partnerships, this person will help Instacart strengthen its presence across social, extend the impact of our marketing, and create a more sustainable engine for engaging consumers year-round.
• This is a remote-based role reporting to the Senior Manager, Influencer Marketing.
• What you'll cook up in your first year This is an exciting opportunity to build a scalable, always-on creator ecosystem that strengthens Instacart’s cultural relevance, extends our brand storytelling, and creates a consistent source of engaging content and creator partnerships for teams across the business.

Required Skills and Qualifications

• Must-have pantry staples (minimum requirement) 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline.
• Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting.
• Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms.
• Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity.
• Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously.
• Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally.
• Optional garnishes (preferred experience) Experience with creator management, measurement, or social intelligence platforms such as Dash Social.
• Experience supporting creator partnerships tied to experiential activations, events, or cultural moments.

Benefits and Perks

• #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
• Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.
• Please read more about our benefits offerings here .

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Instacart is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.