Staff Product Marketing Manager (PMM), Provider Growth

Job Overview

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access.

We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further.

Job Description

Over 90,000 providers across all 50 states run their practice on our software, serving over 2. 6 million patients.

We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc. ), looking for exceptional people to help us achieve this mission.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Role: Headway has built the largest network of mental health providers in the country, with 85,000 active and growing. As we scale, we have an opportunity to deepen how providers understand, experience, and value Headway across their journey.

You'll shape our provider growth strategy, build differentiated positioning and messaging, and lead GTM efforts that drive acquisition, activation, and early engagement. This is an individual contributor role reporting to the Director of Provider Marketing.

Key Responsibilities

• Headway’s mission is to fix this by building a new mental healthcare system everyone can access.
• We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI.
• Ultimately, we want to be the partner providers count on to build a thriving practice and help more patients make progress toward their goals.
• We're looking for a Staff Product Marketing Manager to help more providers discover Headway, understand why we're the right partner for their practice, and take the first steps toward building a thriving business.
• You'll shape our provider growth strategy, build differentiated positioning and messaging, and lead GTM efforts that drive acquisition, activation, and early engagement.
• This is a role for someone who likes building.
• You Will: Build deep provider insight.
• Turn provider insight and Headway's capabilities into a clear, differentiated story that attracts providers and builds trust.

Required Skills and Qualifications

• We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI.
• We want your time here to be the most meaningful experience of your career.
• As we scale, we have an opportunity to deepen how providers understand, experience, and value Headway across their journey.
• You’d be a great fit if… You have significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses, with a track record of driving customer acquisition and activation.
• Compensation and Benefits The expected base pay range for this position is $190,400-$238,00 based on a variety of factors including qualifications, experience, and geographic location.
• Benefits offered include: Equity compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-home stipend Therapy reimbursement 16-week parental leave for eligible employees Carrot Fertility reimbursement and membership 13 paid holidays + company holiday break Flexible PTO EAP Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Benefits and Perks

• 1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people.
• We started by solving the biggest barrier to care: insurance.
• Compensation and Benefits The expected base pay range for this position is $190,400-$238,00 based on a variety of factors including qualifications, experience, and geographic location.
• We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity.
• Benefits offered include: Equity compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-home stipend Therapy reimbursement 16-week parental leave for eligible employees Carrot Fertility reimbursement and membership 13 paid holidays + company holiday break Flexible PTO EAP Training and professional development We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.
• If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Headway.co is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.