Senior Manager, Digital & Automation Marketing

Job Overview

About Helix At Helix, our mission is to help everyone improve their lives through DNA.

We're transforming healthcare by making genomics a standard of care and partnering with health systems and life science companies to accelerate the integration of genomic data into clinical practice.

Job Description

You’ll focus on operational excellence: executing campaigns across digital platforms and touchpoints; ensuring seamless CRM integration; measuring performance; and advising the marketing & sales teams on refining messaging for Helix’s target audiences and ideal customer profiles (ICPs) based on insights & analytics.

Market Intelligence: Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs.

Infrastructure: Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption.

Performance and Optimization KPI Tracking: Track, measure, and report on campaign and channel performance, defining marketing ROI to optimize resource allocation.

Key Responsibilities

• This role offers an exciting opportunity to shape the future of precision medicine and make a significant impact on healthcare delivery.
• Role Overview We’re seeking a hands-on, AI-fluent, data-driven professional to set up, manage, and optimize Helix campaigns and digital positioning.
• Key Responsibilities Omnichannel Campaign Execution Campaign Management: Set up, launch, and manage campaigns across owned, earned, paid, and social channels-primarily Sanity, LinkedIn, and X.
• Platform Operations: Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery, partnering with product marketing & sales/business development to merge in-platform insights with strategic positioning and on-the-ground feedback.
• Strategic Reporting: Build dashboards that translate data into clear insights for leadership and internal teams.
• Testing & Refinement: Run A/B tests and recommend optimizations to creative/content leads based on stakeholder and ICP engagement to maximize ROI.
• AI-Enabled Operations Workflow Automation: Use AI tools for reporting, insight generation, and workflow automation, supporting the entire marketing team’s efforts with custom-built, automated solutions and tooling within the company TechStack.
• Vendor Management: Manage external vendors or freelancers as well as third-party platforms, as needed, to support execution.

Required Skills and Qualifications

• Qualifications Experience: 4–6 years of experience in digital or integrated marketing with a focus on campaign execution and optimization.
• CRM Expertise: Proven track record setting up and running CRM- and digital-led campaigns, with HubSpot experience strongly preferred.
• Technical Stack: Hands-on experience with marketing & sales operations tools (Google Analytics, LinkedIn Campaign Manager, Hubspot, SEMrush or other SEO platforms, Hotjar, Zapier, etc.) and ability to work closely with software engineers.
• AI Proficiency: Practical experience using AI tools to streamline reporting, analytics, campaign execution or marketing/sales operations.
• If you can demonstrate a track record of scaling your skills and navigating complex technical landscapes, we want to hear from you.

Benefits and Perks

• Expected Interview Process: 1) Recruiter Screen 2) Manager Screen/Tech Screen 3) Onsite 4) Offer Expected Pay For This Role:There are 3 distinct parts to your Helix offer: 1) Base Salary 2) Annual Bonus 3) Equity Expected Helix Base: $144,000-$190,000 Expected Helix Discretionary Annual Bonus: 15% of your annual salary Equity: We offer generous equity at Helix.
• If you receive a Helix offer your recruiter will book dedicated time with you to educate you on our equity model.
• Aside from working alongside brilliant, dedicated, passionate, down-to-earth, curious, warm, and thoughtful people, we also provide great benefits: Comprehensive Health Insurance with Date of Hire eligibility Above average employer paid premium coverage 12 weeks Helix Paid Parental Leave option 401(k) with employer matching of up to 3% and 100% Vesting on the Date of Hire Comprehensive Well-Being Benefits Flexible PTO Remote options for many roles and a home office stipend What To Expect During Your First 90 days: First 30 days: you’ll spend time learning the Helix way, completing training and onboarding for your roles, and getting introduced to your team and relevant stakeholders.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Helix is the organization connected with this listing. USAJobs.Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.