Product Content Specialist

Job Overview

Marketing at TRACTIAN The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits.

Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business.

Job Description

We collaborate closely with many teams to elucidate how we can help our clients reach their full potential.

Their work directly impacts how effectively teams and customers adopt new features, improving product usage, alignment, and overall go-to-market success.

Translate product requirements, technical specifications, and engineering context into clear narratives and actionable enablement materials.

Key Responsibilities

• What will you do This professional will lead product enablement for new feature launches by transforming technical information into clear, engaging content that drives understanding and adoption.
• They will create and manage high-quality assets - such as videos, product demos and tours - while collaborating cross-functionally to ensure consistent positioning.
• Responsibilities Plan and execute enablement initiatives for new feature launches, ensuring each release is supported by clear, high-quality assets.
• Create high-quality product launch and feature content end-to-end, including scripting (launch videos, guided demos, and feature explanations), capturing product screens and building realistic demos, producing voiceovers, editing videos, and developing visual assets that clearly showcase functionality and value.
• Adapt launches into multiple formats - such as video, written content, FAQs, internal announcements, and training materials - while supporting Customer Enablement teams when needed.
• Support internal communication around new feature launches, helping customer-facing teams understand feature value, ideal use cases, and main workflows.
• Manage a backlog of enablement assets by launch priority, impact, and release timing.
• Help build and maintain a reusable repository of enablement materials organized by product and feature.

Required Skills and Qualifications

• Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business.
• Identify recurring knowledge gaps and suggest improvements to how product changes are communicated across the organization.
• Use tools such as Intercom and Arcade to set up in-product tours and guided product experiences that support feature adoption.
• Requirements 3+ years of experience in product enablement, product education, customer education, product marketing, or similar roles focused on explaining SaaS functionality.
• Previous experience creating enablement or educational materials for SaaS products and new feature launches.
• Strong experience explaining product functionality clearly to both technical and non-technical audiences.
• Hands-on experience producing product content end-to-end, including scripting, screen recording, voiceover, editing, and publication.
• Strong video editing skills and the ability to independently create polished, engaging product videos.

Benefits and Perks

• Marketing at TRACTIAN The Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits.
• Bonus Points Experience in B2B SaaS product enablement, customer education, or feature launch communications.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Tractian is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.