Manager Marketing, Customer Marketing NORAM K-12

Job Overview

At Instructure , we believe in the power of people to grow and succeed throughout their lives.

Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.

Job Description

We do this by giving smart, creative, passionate people opportunities to create awesome.

This role focuses on helping customers realize value, ensuring they’re engaged, successful, and getting the most out of our products.

Develop scalable customer programs Create repeatable, data-driven programs using digital campaigns, customer communications, and targeted initiatives that reach customers at the right time with the right message.

Key Responsibilities

• And that's where you come in: At Instructure, we’re looking for a Manager of Customer Marketing to drive adoption, retention, and expansion across our K-12 customers in North America.
• You’ll build and scale programs that deepen product usage, strengthen relationships, and ultimately support long-term retention and expansion.
• You’ll play a key role in shaping and supporting cross-sell, partnering closely with our ABM Manager and Marketing Managers to align on strategy and execution.
• What you will do: Drive adoption and customer value Design and execute programs that increase product usage, engagement, and customer health across our K-12 customer base.
• Strengthen retention Build lifecycle and engagement strategies that reduce churn risk and support renewal, working closely with Customer Success and Renewals teams.
• Partner on expansion strategy Collaborate with ABM and Marketing Managers to support cross-sell efforts, contributing insights, segmentation, and program support to drive expansion opportunities.
• What you need to know/have: 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS Strong track record driving adoption, engagement, and retention Experience building and scaling customer lifecycle programs Ability to partner cross-functionally with Customer Success, Sales, and Marketing Experience supporting (not necessarily owning) expansion or cross-sell motions Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.) Analytical mindset-you use data to guide decisions and improve performance Strong communication skills and ability to influence without direct ownership Bonus Points if you also have: Experience in EdTech or K-12 Familiarity with account-based or customer segmentation strategies Experience working with product usage data to drive marketing programs Get in on all the awesome at Instructure!
• Comprehensive wellness programs and mental health support Learning and development resources, including professional development tools and tuition reimbursement, to support your growth The technology and tools you need to do your best work Motivosity employee recognition program A culture rooted in inclusivity, support, and meaningful connection We believe in hiring great people and treating them right.

Required Skills and Qualifications

• Align cross-functional teams Work closely with Customer Success, Sales, Renewals, Community, and Marketing to ensure a consistent and effective customer experience.
• What you need to know/have: 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS Strong track record driving adoption, engagement, and retention Experience building and scaling customer lifecycle programs Ability to partner cross-functionally with Customer Success, Sales, and Marketing Experience supporting (not necessarily owning) expansion or cross-sell motions Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.) Analytical mindset-you use data to guide decisions and improve performance Strong communication skills and ability to influence without direct ownership Bonus Points if you also have: Experience in EdTech or K-12 Familiarity with account-based or customer segmentation strategies Experience working with product usage data to drive marketing programs Get in on all the awesome at Instructure!
• All employees must pass a background check as part of the hiring process.
• Any attempt to misrepresent personal or professional information will result in disqualification.

Benefits and Perks

• What you need to know/have: 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS Strong track record driving adoption, engagement, and retention Experience building and scaling customer lifecycle programs Ability to partner cross-functionally with Customer Success, Sales, and Marketing Experience supporting (not necessarily owning) expansion or cross-sell motions Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.) Analytical mindset-you use data to guide decisions and improve performance Strong communication skills and ability to influence without direct ownership Bonus Points if you also have: Experience in EdTech or K-12 Familiarity with account-based or customer segmentation strategies Experience working with product usage data to drive marketing programs Get in on all the awesome at Instructure!
• We offer competitive, meaningful benefits in every country where we operate.
• Comprehensive wellness programs and mental health support Learning and development resources, including professional development tools and tuition reimbursement, to support your growth The technology and tools you need to do your best work Motivosity employee recognition program A culture rooted in inclusivity, support, and meaningful connection We believe in hiring great people and treating them right.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Instructure is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.