Head of Marketing

Job Overview

com About the Role: We’re seeking a hands-on, operationally minded marketing manager to own the day-to-day execution and performance of marketing across all of Solé’s channels-Online Sales, Retail Sales, & Corporate / B2B Sales.

You’ll build the repeatable systems behind every marketing motion, run cold outreach for new partnerships and initiatives, manage our paid media and creative resources, and be accountable for marketing-driven revenue growth across the entire business.

Job Description

• Build and run the repeatable marketing systems behind every recurring motion-weekly Solé Saturdays sends, monthly retail features, corporate outreach cadences, ambassador touchpoints-with documented SOPs so nothing slips.

• Oversee and manage the performance of our paid media resources (Meta, Google Ads), providing strategic input, reviewing performance, and identifying opportunities to scale efficiently.

• Lead and optimize email and SMS marketing via Klaviyo, including automated flows, campaigns, segmentation, and channel-specific reporting (Direct Web, Venice, Encinitas, Corporate, Ambassador).

• Run cold outreach for marketing initiatives-partnership prospecting for hotel groups, multifamily property managers, corporate gifting buyers, ambassadors, influencers, press, and co-marketing partners.

Build the lists, write the sequences, manage follow-up. • Coordinate retail marketing for our Venice Beach and Encinitas stores-launch calendars, in-store events, local marketing, assets, signage, and customer comms.

• Support corporate / B2B marketing through targeted campaigns, hospitality fleet outreach, and B2B amenity program marketing in partnership with our Head of Sales. • Monitor and analyze performance data using Shopify, GA4, Windsor.

Key Responsibilities

• .com About the Role: We’re seeking a hands-on, operationally minded marketing manager to own the day-to-day execution and performance of marketing across all of Solé’s channels-Online Sales, Retail Sales, & Corporate / B2B Sales.
• You’ll build the repeatable systems behind every marketing motion, run cold outreach for new partnerships and initiatives, manage our paid media and creative resources, and be accountable for marketing-driven revenue growth across the entire business.
• Key Responsibilities: • Own the overall marketing calendar and execution across all four channels (Direct Web, Venice Retail, Encinitas Retail, Corporate), ensuring alignment with company goals, brand direction, and revenue targets.
• Build and run the repeatable marketing systems behind every recurring motion-weekly Solé Saturdays sends, monthly retail features, corporate outreach cadences, ambassador touchpoints-with documented SOPs so nothing slips.
• Oversee and manage the performance of our paid media resources (Meta, Google Ads), providing strategic input, reviewing performance, and identifying opportunities to scale efficiently.
• Lead and optimize email and SMS marketing via Klaviyo, including automated flows, campaigns, segmentation, and channel-specific reporting (Direct Web, Venice, Encinitas, Corporate, Ambassador).
• Run cold outreach for marketing initiatives-partnership prospecting for hotel groups, multifamily property managers, corporate gifting buyers, ambassadors, influencers, press, and co-marketing partners.
• Build the lists, write the sequences, manage follow-up.

Required Skills and Qualifications

• This is a fully remote position, but you must be available during Pacific Standard Time (PST) business hours.
• Qualifications: • 3+ years in a full-stack marketing, marketing ops, or growth role, ideally with a DTC, e-commerce, or omnichannel lifestyle brand.
• Proven experience managing external paid media teams or agencies, with a focus on performance metrics like ROAS, CAC, and LTV.
• Hands-on experience with: ◦ Klaviyo (email + SMS, campaigns and flows) ◦ Shopify (eCommerce) ◦ Meta Ads Manager & Google Ads ◦ GA4 (analytics) ◦ Slack (internal comms) ◦ Bonus: Windsor.ai or similar reporting platforms, CRM/outreach tools (HubSpot, Apollo, Instantly) • Strong strategic thinking with the ability to drive execution across multiple digital and offline channels.
• Fluent in English with excellent written and verbal communication skills.
• Preferred: Graphic design experience or background managing creative teams.
• Resume (Required) 2.
• Loom Video (Required) – In your Loom video (3–5 minutes), please address the following: ◦ Introduce yourself and your background.

Benefits and Perks

• Hands-on experience with: ◦ Klaviyo (email + SMS, campaigns and flows) ◦ Shopify (eCommerce) ◦ Meta Ads Manager & Google Ads ◦ GA4 (analytics) ◦ Slack (internal comms) ◦ Bonus: Windsor.ai or similar reporting platforms, CRM/outreach tools (HubSpot, Apollo, Instantly) • Strong strategic thinking with the ability to drive execution across multiple digital and offline channels.
• Bonus for genuine affinity for the Solé brand, bikes, or beach/lifestyle culture.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Solé Bicycles is the organization connected with this listing. USAJobs.Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.