Growth Marketer (B2B)

Job Overview

About your role As a Growth Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels.

Specifically, you will: Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization Test, iterate, and scale what works About you ‍ Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.

Job Description

You've owned real budget, not a small line item. You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work. You back every spend decision with data.

CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls. You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.

Why you might be excited about this opportunity Own B2B paid acquisition across multiple channels.

You’ll run and shape paid strategy across digital and offline channels - from LinkedIn and Meta to billboards and direct mail - with real ownership over budget and performance. Work on a product with strong market pull.

You’ll help scale a product that already has growing enterprise demand, giving you the opportunity to optimize and accelerate something that customers genuinely want. Blend strategy with execution. This role is not just campaign management.

You’ll influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy alongside the broader GTM team. Experiment beyond traditional B2B channels.

Key Responsibilities

• Specifically, you will: Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization Test, iterate, and scale what works About you ‍ Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
• This role is not just campaign management.
• You’ll work with people who think rigorously about growth and care about building excellent customer experiences.
• There won't be overly structured playbooks or layers of management.

Required Skills and Qualifications

• Specifically, you will: Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization Test, iterate, and scale what works About you ‍ Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend.
• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.
• You’ll work with people who think rigorously about growth and care about building excellent customer experiences.

Benefits and Perks

• Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.
• We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy #LI-Remote

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Pogo is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.