Event & Field Marketing Manager – East / Central

Job Overview

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage.

Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel.

Job Description

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

This isn’t an events-for-events-sake role.

Field Marketing is a meaningful pipeline channel at Cresta, and you’ll partner closely with Sales to determine where we invest, which accounts and audiences we target, and how programs contribute to pipeline creation and acceleration.

Key Responsibilities

• The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
• Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia.
• Cresta’s leadership includes some of the leading minds in AI today.
• Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
• Come build that future at Cresta.
• About the Role We’re looking for an Event & Field Marketing Manager – East / Central to join Cresta’s Revenue Marketing team.
• You’ll typically own 8–10+ programs per quarter and be responsible for taking them from initial strategy through execution, Sales follow-up, measurement, and optimization.
• Location: This is a remote role supporting our East region.

Required Skills and Qualifications

• Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage.
• The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
• Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
• This role owns strategy, execution, and performance across a high-volume portfolio of field marketing programs - from industry events and executive dinners to regional programs, roadshows, customer experiences, and partner activations.
• Own Programs End-to-End: Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
• Create Standout Experiences: Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.
• Support Executive Programs: Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.
• Qualifications 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience Experience owning field programs end-to-end , from strategy through execution and measurement Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment Strong understanding of pipeline, revenue attribution, conversion, and event ROI Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up Experience managing program budgets, vendors, contracts, and competing priorities Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners Currently based in the Eastern or Central U.S., with a strong preference for East Coast Willing and able to travel approximately 20–30% Preferred Qualifications Experience in a high-growth B2B SaaS or startup environment Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology Experience supporting enterprise or strategic Sales teams Experience with ABM/account-based field marketing programs Previous Sales/SDR experience or strong understanding of enterprise Sales processes Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly Perks & Benefits Medical, dental, and vision plans designed to fit you and your family’s needs Flexible vacation time to support a healthy work-life blend Paid parental leave Monthly gym and phone allowance Work-from-home office stipend Lunches and dinners for in-office employees via Grubhub Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people.

Benefits and Perks

• Qualifications 3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience Experience owning field programs end-to-end , from strategy through execution and measurement Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment Strong understanding of pipeline, revenue attribution, conversion, and event ROI Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up Experience managing program budgets, vendors, contracts, and competing priorities Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners Currently based in the Eastern or Central U.S., with a strong preference for East Coast Willing and able to travel approximately 20–30% Preferred Qualifications Experience in a high-growth B2B SaaS or startup environment Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology Experience supporting enterprise or strategic Sales teams Experience with ABM/account-based field marketing programs Previous Sales/SDR experience or strong understanding of enterprise Sales processes Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly Perks & Benefits Medical, dental, and vision plans designed to fit you and your family’s needs Flexible vacation time to support a healthy work-life blend Paid parental leave Monthly gym and phone allowance Work-from-home office stipend Lunches and dinners for in-office employees via Grubhub Compensation at Cresta Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people.
• In addition to base salary, total compensation includes equity and a comprehensive benefits package.
• Salary Range: $110,000–$150,000 base + equity Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Cresta is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.