Event and ABM Marketing Manager

Job Overview

Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands .

We run these virtual- and private-label marketplaces in one of the nation’s largest media networks. Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster.

Job Description

They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.

Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience. We believe in: The direct measurability of digital media. Performance marketing.

(We pioneered it. ) The advantages of technology. We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel.

This is the sole field marketing role on the team and reports to the Director of B2B Marketing.

Key Responsibilities

• Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster.
• We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel.
• Job Category We’re looking for an Event and ABM Marketing Manager to own our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs in the home services vertical.
• The person in this seat is 100% responsible for planning and executing 15+ B2B events annually and for building the programs that help us win and grow enterprise accounts.
• We are looking for an entrepreneurial self-starter who creates direction, moves quickly with a crawl-walk-run mentality, and proactively communicates with leadership throughout.
• Responsibilities Event Strategy and Execution (15+ Annually) Own the full lifecycle of 15+ B2B trade shows and events per year: research, selection, planning, execution, and evaluation.
• Proactively analyze data to recommend which internal departments should staff each event (Partnerships, Sales, Account Management), with rationale tied to event audience, expected ROI, and account or partner relationships in attendance.
• Define attendee selection criteria in partnership with Sales leadership, using Salesforce data and revenue performance to prioritize accounts and reps invited.

Required Skills and Qualifications

• Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
• Requirements Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated solo or lead ownership of an event program of at least 10 events per year.
• Hands-on experience designing and managing loyalty, incentive, or sales contest programs from idea through proposal, execution, and tracking.
• Must be able to point to specific programs the candidate built and ran.
• Hands-on experience with Salesforce reporting and Tableau (or equivalent BI tool).
• Strong written communication and managing-up skills.
• Experience ensuring brand and product positioning is accurate and consistent across multiple in-market activations.
• Vendor and budget management experience, including negotiating pricing, managing contracts, and reconciling spend against budget.

Benefits and Perks

• The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units.
• This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

QuinStreet is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.