Director, Integrated Marketing

Job Overview

Precision AQ is seeking a strategic marketer to drive the integrated marketing strategy, connecting thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact.

The ideal candidate is a builder, modernizer, and team player who brings a strong commercial mindset, leveraging data, emerging technologies, and AI to enhance marketing effectiveness, improve operational efficiency, and create scalable processes that position Marketing as a strategic growth driver across the organization.

Job Description

Partner with subject matter experts to develop differentiated perspectives in the span the customer segments and solutions we bring to our customer segments Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand Connect conference and event marketing to campaigns before, during, and after key industry moments.

Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies. Maintain clear, consistent brand storytelling and editorial quality across channels.

Bachelor's degree or equivalent combination of education and relevant professional experience. Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.

Key Responsibilities

• Precision AQ is seeking a strategic marketer to drive the integrated marketing strategy, connecting thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact.
• The ideal candidate is a builder, modernizer, and team player who brings a strong commercial mindset, leveraging data, emerging technologies, and AI to enhance marketing effectiveness, improve operational efficiency, and create scalable processes that position Marketing as a strategic growth driver across the organization.
• Main Duties & Responsibilities Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars Work with the marketing and practice teams to align the thought leadership strategy and editorial plan.
• Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies.
• Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement.
• Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth.
• Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling Track and manage KPIs and use HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results.
• Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.

Required Skills and Qualifications

• Travel Requirement : Up to 10% Education and Experience 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
• Comfort with campaign analytics, lead generation, and commercial funnel reporting; HubSpot and Salesforce experience preferred.
• Knowledge, Skills, and Competencies Hubspot Salesforce Digital marketing tools such as Demand Base Account Based Marketing Program Experience AI Marketing Tools #LI-Remote Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role.
• This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs.
• Candidates must be legally authorized to work in the country of employment without employer sponsorship.

Benefits and Perks

• This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.

Work Location and Schedule

This role is listed as Remote USA with location information shown as Remote USA. The employment type is Full Time.

About the Company

Precision Medicine Group is the organization connected with this listing. USA Jobs Today displays this opportunity for job discovery only, so applicants should verify company details, application instructions, and eligibility on the official employer website.